the best quality eye health and vision care

About Us

the best quality eye health and vision care

About Us

Founded in 1965

At Prairie Vista Eye & Optical, our trusted eye doctors in Liberal provide exceptional eye health and vision care services for patients of all ages.

What We Do

We offer a range of comprehensive eye care services in Liberal, Kansas, including annual eye exams, contact lens exams, and pre-operative and post-operative care for cataracts, glaucoma, and LASIK refractive surgery. Our areas of specialty include: 

  • Vision therapy 
  • Ortho-k night lenses 
  • Hard-to-fit custom contact lenses 
  • Dry eye treatment and management 

Our vision therapist, Tiffany Nightingale, is experienced in providing vision therapy and rehabilitation services. Vision therapy is particularly effective in addressing children’s vision issues that result in reading difficulties, such as problems with eye tracking, eye teaming, and/or focusing. 

We understand the importance of clear vision and prompt treatment in the event of an ocular emergency. That’s why our Liberal eye doctors are available 24/7 for emergency eye care, including treatment for foreign objects in the eye, corneal ulcers, corneal abrasions, eye infections, and sudden vision loss. 

We also offer a diverse selection of designer frames and precision lenses from top brands, along with an in-house edging lab to ensure the highest quality service. Our selection of frames is sourced from around the globe, and we take pride in offering hard-to-find niche eyewear that fits your unique style and needs. Our opticians are highly knowledgeable and offer professional guidance and fitting services to ensure that your new eyewear is not only comfortable but also provides exceptional visual clarity.  

Our History

Dr. Jim Parsons established our optometric practice in Liberal in 1965. In 1988, Dr. Jim Jury purchased the practice, and he was later joined by Dr. Jeff Hill in the 1990s. In 2005, Dr. Ryan Farrar took over the practice from Dr. Jim Jury, and in 2013, Dr. Liz Fieser joined the team. In 2021, we changed our clinic’s name to Prairie Vista Eye & Optical, PA to better align with the region’s prairie landscape and demographic, with “Vista” meaning “vision” in Spanish.   

Meet Our Doctors 

Dr. Ryan Farrar

Optometrist

Originally from Hugoton, Dr. Ryan Farrar provides comprehensive eye care with a special focus on pediatric and behavioral vision. He helps patients with concerns involving eye tracking, focusing, eye teaming, crossed eyes, and lazy eye. His experience in vision therapy helps children and adults strengthen the visual skills they use for reading, learning, sports, and daily activities. 

Dr. Liz Fieser

Optometrist

Originally from Norwich, Dr. Liz Fieser provides quality eye health and vision services for patients of all ages. She earned her Doctorate of Optometry from Northeastern State University Oklahoma College of Optometry and is committed to making visits informative, comfortable, and personalized around each patient’s vision and eye health needs. 

Denis

Receptionist, patient coordinator

Ana

Optometric Technician

Silvia

Optician

Heidi

optometric technician

Irina

optometric technician

Isela

receptionist, patient coordinator

Norma

insurance, HR

Katty

optician

Tiffany

vision therapist, optometric technician

Dr. Bella

Buy one complete pair, get 50% off a second pair of lenses. *Certain exclusions apply. See staff for details.